CLOUT! began about four years ago, forming organically in and around Southend. Their music draws from an array of influences familiar to the 60s-70s psychedelic as much as 80s dancehall, all held together by sampling and beat patterns inspired by the 90s ‘Golden-era’ of hip-hop. However CLOUT! are by no means affixed to any certain genre or movement or roles as musicians they aim to use a variety of different instruments and roles to create diversely arranged songs.